The Jazz Services Guide To The Music Industry
by Dave Stapleton
Dave Stapleton's guide offers a comprehensive introduction to navigating your way around the inner workings of the music industry with lots of useful information, hints and tips.
Chapters include:
- Planning
- Record Industry
- Marketing/Promotion
- Publishing
- Touring
- Management
The Jazz Services Guide to Search Engine Optimisation
This guide takes you through the fundamentals of SEO, or Search Engine Optimisation - get the most from your website and make sure you're reaching as wide an audience as possible.
Chapters include:
- How Google Works
- Page Relevance
- Page Rankings
- The Dark Side of SEO
- Practical Steps to Improve Your Google Ranking
The Jazz Services Guide to Getting Your Music On the Radio
by Chris Hodgkins
In this new Jazz Services guide, Chris Hodgkins takes you through some of the key steps involved with getting your music on the radio - an invaluable part of broadening the burdgeoning musician's profile.
Chapters include:
- Who Are You Trying To Reach?
- Press Releases / Following Up
- Networking
- Top Tips from Industry Professionals
The Jazz Services Guide to Getting Bigger Audiences For Jazz
by Heather Maitland
This new guide for 2012 introduces a range of concepts aimed at growing audiences for jazz. Heather Maitland's collected reseach into the demographics of the music's audience offers a variety of practical ways that can help expand the music's listenership.
Topics covered include:
- What are jazz's audiences really like?
- Developing younger audiences
- Programming for success
- Writing effective promotional copy
- Becoming more visible online
- Doing your own research
The Jazz Services Guide to New Folk Promoters
by Steve Heap and Alan Bearman
This guide, part of Jazz Services Online Music Business Resource, provides a guide for new folk promoters with chapters on a variety of helpful areas:
Chapters include:
- The Right Venue
- Finances
- Booking the Artists
- Contracts
- Publicity and Marketing
The Jazz Services Guide to Internet and Digital Music
by Maisie Whitehead
This brand new guide, part of Jazz Services Online Music Business Resource, provides a guide to the internet and digital music.
Chapters include:
- The Musician and the Internet
- The Digital Music Industry
- Useful Web Sites
- Digital Data
- Musician Interviews
The Jazz Services Guide for New Promoters
by Joan Morrell and Dan Somogyi
This brand new guide, part of Jazz Services Online Music Business Resource, provides a beginners guide for new promoters with sample contracts, press releases, useful contacts and more.
Chapters include:
- Finding a Venue
- Booking the Band
- Funding Possibilities
- Ticketing
- Marketing the Event
The Jazz Services Guide to Marketing Your Band
by Chris Hodgkins
This brand new guide, part of Jazz Services Online Music Business Resource, provides a beginners guide to Marketing your Band geared specifically to the working musician.
Chapters include:
- The Product
- Customers
- Information Gathering
- Price
- Packaging and Selling
- Raising Your Profile and Reaching Audiences
- Press Releases