Marketing Your Band download pdf
The term marketing has been bandied around the arts in the ’80s and ’90s with alacrity. It has been held by some as a wondrous panacea that will solve all problems – keep swallowing the jargon tablets and the world will beat a path to your door. Others have bridled at the very mention of the word. “Marketing, how can you market art?” they utter with lofty disdain. Many, however, have realised that marketing is a tool for survival in what is a very competitive world.
Chris Hodgkins' Marketing Your Band guide aims to demystify the jargon and demonstrate that marketing is the application of commonsense.
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Marketing and the Jazz Musician download pdf
Marketing is a very important business function, yet is often misunderstood. As consumers we are exposed to marketing on a daily basis. Such exposure to marketing manifests in many ways, from buying a chocolate bar to listening to fellow musicians telling you about a new artist or brand of instruments.
As musicians you will be subject to the term marketing on a regular basis but do you really understand what it is about, and, more importantly, are you aware of the key marketing techniques and how to use them to your advantage?
Noel Dennis walks you through the jargon in his guide, Marketing and the Jazz Musician, providing you with a precise definition of marketing and outlining the most important techniques of marketing that will help you to succeed in the competitive music market.
If you would like a paper copy of this, click on Free Guides (left).